A writer should consider who his/her audiences are. As Petelin & Putnis (1996) write, “It is essential that you know why you are writing and what your readers hope to find”. They go on to explore a number of writing theories that could easily be studied and analysed by a writer before they begin their own work. Two of these theories are the cognitive process theory and the social constructivist theory. The cognitive process theory involves the writer’s “composing process” and deals with “thinking, inventing, conceptualising, remembering, and developing”.